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Training for life vs. the beach

The term “Beach Body” was popping up throughout my day yesterday and every time it did…it bugged the heck out of me! I get it, I chose to take offence to it and make a big deal about it. But I think it’s important to be aware what we feed ourselves mentally throughout the day. And I can’t find a good angle on this particular term. It makes me cringe. Every.single.time. I understand that it’s marketing. That a lot of that is about playing into people’s insecurities to get you to buy their products and services. And we kind of have adopted the term as a “thing” and throw it around right, left and centre. I’ve seen multiple adds for health- and skincare products with the caption “Get Beach Body

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Mireille Nalder - AFLCA, Fit4Two Certified Motivator - (403) 869 2563 - info@liveitfitnesscalgary.com